News
November 02, 2018
3 Advertising wins two national advertising awards for PNM energy efficiency TV messaging
Albuquerque-based 3 Advertising earned national honors for a recent TV campaign highlighting various energy efficiency programs offered by PNM. The campaign, created for New Mexico's largest provider of electricity, humorously portrays PNM employees offering helpful money-saving information to customers in scenarios where they wouldn't normally be expected to appear.
The campaign won a people's choice awards at the 2018 Chartwell EMACS conference and the "Best Energy Efficiency Campaign" at the 2018 E Source Utility Ad Awards. Other entrants included Duke Energy, Georgia Power, Toronto Hydro and Southern California Gas Co.
One of the commercials from the campaign can be seen here.
