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3 Advertising launches national American Ethanol NASCAR TV effort and sweepstakes
3 Advertising, based in Albuquerque, New Mexico, launched a national NASCAR sponsorship television effort on Sunday, June 10 for American Ethanol. NASCAR runs on a fuel blend known as Sunoco Green E15, which contains a 15% blend of American Ethanol (85% unleaded fuel, 15% ethanol). E15 was recently approved by the EPA for use in vehicles 2001 and newer. The spot features NASCAR drivers and RCR Nationwide Racing Team members Austin Dillon and Kevin Harvick.
The agency also helped American Ethanol launch its first-ever sweepstakes. More information on the sweepstakes can be found at American Ethanol's Facebook page.
The effort will run throughout NASCAR's summer season on TNT.