It’s all in the name.

At some point in the past decade, advertising agencies stopped wanting to be advertising agencies. Is it because, as an industry, we’re embarrassed? Maybe it’s the bad connotation people associate with “ad people” being slick or self-serving. Perhaps it’s the self-perception that because “advertising” is changing, clients will think advertising agencies are limited to traditional advertising. Who knows. But whatever the reason, ad agencies have taken to calling themselves “brand consultants” or some other euphemism meant to imply greater credibility.

To us, a good ad agency is a good ad agency and should be able to handle anything. The solid agencies adapt, adjust, understand new media, create their own media for clients and help their clients rock and roll through the constant changes in communications.

We’re an ad agency. Hi.