Insights
Selling simple.
New marketers tend to believe that you can present the facts (all of them) and get the desired response.
What are you putting first?
To be successful in communications, you have to be aware and understand some other fundamental “firsts.”
Working in the advertising time zone.
One of the most overlooked elements of advertising is patience.
Talking to your target audience, one person at a time.
The best examples of persuasive communications are usually designed to connect to a single individual
When looking forward leads to backward thinking.
Looking ahead too far when it comes to tactics is an error we see repeatedly.
The devil is in the body copy.
No one seeks our messaging, but we must find interested recipients nonetheless.
Elevating your category? Or levitating out of it?
In your quest to stand out and lead the category, you must be careful not to elevate yourself right out of the category.
