Make no mistake; the tactics have changed, but the ideas and message are what actually creates the conversation.

Know your target as well as you know your mom.

The ugliest imposter: “If you can’t measure it or track it to sales, you shouldn’t do it.”

Social media’s application is no magic bullet for success, nor lack of its application a precursor to failure.

Nothing is more basic than evaluating those 4 Ps of marketing: Product, Price, Place, Promotion.

A quick refresher: A brand lives in people’s heads, not in your binder.

Great advertising works only when the experience or product lives up to the marketing.

For the record, tactics are not ideas. They are just a channel for ideas.

We’ve found that to have a brand “talk” effectively, we first have to listen.

Opportunities for advertising and design have long since ventured beyond the traditional media and new media formats.