Rarely does anyone ask, “How do you know if the strategy is right?”

Can your customers honestly tell you apart from your competitors?

To a potential customer, every one of the ads and messages you create IS your business.

Hiring an ad agency can be daunting.

The ideal place for risk to live is just outside our own comfort zone.

In communications, cookie-cutter sameness across clients and within categories can be the enemy.

Force yourself to create ideas that are strategically sound, but require absolute creativity in their execution.

It’s our customers we need to please, not our own ego.

One of the common mistakes when designing logos is creating them in a vacuum and not in context.

Focusing on “breaking through” seems to give undue credit to conditions we can’t control.