Why everything is a media channel.

These days, campaign elements include nearly every touch point a customer can have with your business. Opportunities for advertising and design have long since ventured beyond the traditional media and new media formats. Customers assume, consciously or subconsciously, that their brand experience with your company will be carried through the advertising or design that piqued their interest all the way to the actual use of your product or service and beyond.

As an example, here's a brief list of elements we've created recently that are all brand touch points, but aren't the typical playing fields of ad agencies and design firms: employee uniforms, product designs, greeting cards, apparel designs, self-directed sales kits, product prototype manufacturing, wayfinding, interior design, and lots more.

In a world that's getting flatter and smaller every day, it's a valuable reminder to recognize that customers want a seamless relationship with your brand, and truly feel rewarded for choosing your offering when their total brand experience is engaging and consistent.

Branding doesn't begin and end with your logo, ads and marketing materials.

In fact, it's only the beginning.