3 Advertising celebrates launch of New Mexico United, the state's first pro USL soccer team

Albuquerque's 3 Advertising was selected in 2018 to create branding and identity materials for New Mexico United, the USL's newest expansion team in its top-tier championship league. The pro soccer team's inaugural season kicked off on March 9, 2019 at Isotopes Stadium and set a record for week 1 attendance for the USL, attracting nearly 13,000 people to its first home game. The team is also number one in merchandise sales across the league.