3 Advertising launches two national TV campaigns, introduces new category to American public

3 Advertising launched two national television advertising campaigns this week for the U.S. biorefining industry, a business sector that has never before advertised on national airwaves. 

The first campaign, for Growth Energy, a group of America’s ethanol supporters, is a six-ad series of :15 spots featuring simple typography on screen that highlights the compelling facts about ethanol, our nation’s homegrown, renewable fuel. The Growth Energy spots were completed with motion typehouse Imaginary Forces, known for their type-treatments and motion graphics for numerous films and TV shows.

The second national TV campaign is for POET, the world’s largest ethanol producer. The campaign is a three-spot effort that features symbolic POET employees inspired to share free-form poetry on how they are helping to solve America’s energy crisis and dangerous reliance on foreign oil. The POET campaign was produced by Partizan Entertainment New York and filmed by director Philip Andelman. 

Both campaigns will run on national cable news networks for the next six months.