3 earns 14 Gold and Silver ADDYs, Two of 3’s Partners Are Recognized for Best of Show

3 earned six gold and eight silver ADDY awards at this year’s New Mexico Advertising Federation award show. Work created during 2005 was eligible for judging; 3 had been open for only the last four months of that year.

In addition, two of 3’s partners, Sam Maclay and Tim McGrath, were Best of Show recipients for a United Blood Services campaign they helped create at their previous agency. It was Maclay’s fifth Best of Show award in a row as a creative director and the third Best of Show award for McGrath and Maclay as a creative team. The Best of Show award is the ADDYs’ top honor.

3 won gold ADDYs for work entered in print, design and interactive categories. Nearly 60% of the entries the agency submitted won some kind of recognition at the show, which had approximately 400 entries this year.

Participating Albuquerque advertising agencies at the ADDYs included Rick Johnson & Company, McKee Wallwork Cleveland, Rome & Gold, Area Creative, Esparza Advertising, Squires & Company and Cisneros Design, among others.