3 wins New Mexico AMA's "Best of the Best/Marketer of the Year Award" for Old Guys Rule

Albuquerque advertising agency/design firm 3 won the NMAMA's overall "Best of the Best" award for its campaign launching the e-commerce website for California-based client Old Guys Rule (www.oldguysrule.com). The campaign also won a Marketer of the Year award in the interactive category and a merit award in the integrated campaign category. 

The awards are based on overall results of the marketing effort. Sales and traffic for OldGuysRule.com exceeded expectations, and the site has enjoyed a higher-than-average conversion rate.

Other participating Albuquerque advertising agencies in the NMAMA awards included McKee Wallwork Cleveland, Rick Johnson & Company, Esparza Advertising and Kilmer & Kilmer.