City of Roswell wins NM Hospitality Top Hat Award

The City of Roswell's campaign and planning efforts for the 75th Anniversary UFO Festival won a Top HAT award at the 2022 New Mexico Hospitality Association gala. The city was honored in the Outstanding Event category. This year's UFO Festival marked the 75th anniversary of the Roswell incident and drew more than 40,000 attendees from all over the world. The ad campaign, created by 3 Advertising, featured 1950s style sci-fi movie poster designs.