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3 Wins Nine Regional ADDYs and International Recognition for Logo Work
April 13, 2006

3 Wins Nine Regional ADDYs and International Recognition for Logo Work

3 won a total of nine regional ADDYs at the American Advertising Federation's District 12 competition. The show featured gold and silver ADDY-winning work from previously judged competitions in New Mexico, Colorado, Arizona, Utah and Wyoming. 3 won more gold district ADDYs than any other Albuquerque agency.

Gold-winning work for the seven-month-old firm included its Measure Twice print campaign for a general contractor based in Montana, as well as a custom wedding invitation.

3 also earned its first international recognition from the Identity Magazine International Design Show, based in Russia. The judges were some of the top design names from around the world, including industry icons Margo Chase, Bill Gardner and Pentagram’s David Hillman. Logos developed by 3 for Measure Twice and the Center for Prenatal Development were short-listed.

 
3 earns 14 Gold and Silver ADDYs, Two of 3’s Partners Are Recognized for Best of Show
March 14, 2006

3 earns 14 Gold and Silver ADDYs, Two of 3’s Partners Are Recognized for Best of Show

3 earned six gold and eight silver ADDY awards at this year’s New Mexico Advertising Federation award show. Work created during 2005 was eligible for judging; 3 had been open for only the last four months of that year.

In addition, two of 3’s partners, Sam Maclay and Tim McGrath, were Best of Show recipients for a United Blood Services campaign they helped create at their previous agency. It was Maclay’s fifth Best of Show award in a row as a creative director and the third Best of Show award for McGrath and Maclay as a creative team. The Best of Show award is the ADDYs’ top honor.

3 won gold ADDYs for work entered in print, design and interactive categories. Nearly 60% of the entries the agency submitted won some kind of recognition at the show, which had approximately 400 entries this year.

Participating Albuquerque advertising agencies at the ADDYs included Rick Johnson & Company, McKee Wallwork Cleveland, Rome & Gold, Area Creative, Esparza Advertising, Squires & Company and Cisneros Design, among others.

 
New Albuquerque Ad Agency 3 Announces First Clients, New Hire
December 31, 2005

New Albuquerque Ad Agency 3 Announces First Clients, New Hire

Albuquerque’s newest full-service design and advertising agency, 3, opened doors on September 1, 2005, and already has a list of more than 10 clients from New Mexico and around the country. The firm has also hired Melissa George as its production manager.

3’s New Mexico clients include the Center for Prenatal Development, Land Rover of Albuquerque and Santa Fe, Del Norte Credit Union and Southwest Learning Centers, among others. Out-of-state clients include Florida real estate developers Miami Road Partners, Montana general contractors Measure Twice, and California-based apparel line, Old Guys Rule.

3 is preparing for the launch of several campaigns and websites at the end of the year and into 2005.

In January 2006, the firm is expanding its offices to accommodate the new growth as well as future new hires.

 
New Albuquerque Ad Agency “3” Opens Doors
September 01, 2005

New Albuquerque Ad Agency “3” Opens Doors

3 is a magic number. It’s also the name of the new full-service advertising and design firm headed by three — that ‘s 3 — of New Mexico’s most experienced and talented advertising minds. The partnership was co-founded by Chris Moore, former account manager of McKee Wallwork Cleveland; Sam Maclay, former vice president and creative director of Rick Johnson & Company; and Tim McGrath, former design director of Rick Johnson & Company.

Together or separately, the trio has won recognition from virtually every major national and international advertising award show, including the coveted EFFIE awards, the One Show, Communication Arts, National Addys and Cannes. In addition, the individuals of 3 have won hundreds of New Mexico Addys and several Best of Show Addys, American Marketing Awards, and recognition from international publications such as Archive, Print Magazine’s Regional Design Annual, SHOOT Magazine, How Magazine, Step Magazine, Coupe, Graphis and others.

The new agency has full-service capabilities, ranging from strategy and account service to media and creative/design services. 3 started business with branding and marketing assignments from clients based in Albuquerque, Florida and California.