News
3 Advertising feature story in July/August 2020 issue of Communication Arts
Albuquerque-based branding and design firm 3 Advertising is featured in the July/August issue of Communication Arts.
3 Advertising promotes account manager, hires new account coordinator
3 Advertising recently promoted Melinda Mesibov to senior account manager. Mesibov has been with the agency for two years and is a graduate of UNM Anderson School of Management. Additionally, the agency welcomes new account coordinator Brianna Boulanger, also a graduate of UNM Anderson School of Management.
3 Advertising to be featured in 2020 Communication Arts Design Annual
A logo created for Yellow Dog Outfitters by Albuquerque-based 3 Advertising will be featured in the 2020 Communication Arts Design Annual.
The Communication Arts Design Annual Award of Excellence is considered to be one of the most coveted international creative awards.
3 Advertising wins four National Healthcare Advertising Awards
New Mexico-based 3 Advertising earned four awards at the National Healthcare Advertising Awards for agency clients PRESNow 24/7 Urgent and Emergency Care, Presbyterian Health Plan and Head Start New Mexico.
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development in the U.S.
Each year, the competition receives nearly 4,000 entries, making it the largest healthcare advertising awards competition in the industry, according to the publication.
3 Advertising to be featured in 2019 Communication Arts Advertising Annual
A campaign from New Mexico-based 3 Advertising will be published in the upcoming 2019 Communication Arts advertising annual. The award-winning work was created for Sackwear.com, an overlanding apparel and outfitting e-commerce site.
Albuquerque-based 3 Advertising wins 12th National Addy Award
Albuquerque-based design and branding firm 3 Advertising won a National Addy for a poster campaign created for online outfitter and apparel brand, Sackwear.com. The award marks the 12th National Addy the agency has won since 2006.
The American Advertising Awards, also known as the Addys, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local ad club competitions.
3 Advertising wins four National Healthcare Advertising Awards
New Mexico-based branding firm 3 Advertising won four national 2019 Healthcare Advertising Awards for Presbyterian Healthcare Services and Presbyterian Health Plan.
The agency won gold, bronze and merit awards for TV spots, a direct mail effort and a print ad series. A multimedia campaign that advertised Party at the Park, a community event that celebrated the opening of Presbyterian Santa Fe Medical Center, was also recognized.
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development in the U.S.
Each year, the competition receives nearly 4,000 entries, making it the largest healthcare advertising awards competition in the industry, according to the publication.
3 Advertising wins 21 gold and silver Addys, two judge's choice awards and Advertising Works Award
Albuquerque’s 3 Advertising won 7 out of 14 gold and 14 out of 31 silver Addy Awards for work entered in brand identity, integrated campaign, social media, television and collateral categories at this year’s American Advertising Federation New Mexico ADDY Awards. The agency also won two prestigious Judge’s Choice awards, one for a agency promotion piece called “patron saints of advertising" and a second for a brand campaign created for online retailer Sackwear.
The agency also won the coveted Advertising Works award for most effective campaign, awarded for a series of TV commercials created for PNM’s energy efficiency messaging.
In addition, the agency earned 14 spots on the show’s Albuquerque 30 list, which features the best 30 overall ideas entered into the competition.
Winning agency clients include Presbyterian Health Plan, PNM, Farm Credit of New Mexico, Presbyterian Healthcare Services, Southwest Water Conditioning, Menaul School, New Mexico United and Sackwear.com.
3 Advertising celebrates launch of New Mexico United, the state's first pro USL soccer team
Albuquerque's 3 Advertising was selected in 2018 to create branding and identity materials for New Mexico United, the USL's newest expansion team in its top-tier championship league. The pro soccer team's inaugural season kicked off on March 9, 2019 at Isotopes Stadium and set a record for week 1 attendance for the USL, attracting nearly 13,000 people to its first home game. The team is also number one in merchandise sales across the league.
3 Advertising wins two national advertising awards for PNM energy efficiency TV messaging
Albuquerque-based 3 Advertising earned national honors for a recent TV campaign highlighting various energy efficiency programs offered by PNM. The campaign, created for New Mexico's largest provider of electricity, humorously portrays PNM employees offering helpful money-saving information to customers in scenarios where they wouldn't normally be expected to appear.
The campaign won a people's choice awards at the 2018 Chartwell EMACS conference and the "Best Energy Efficiency Campaign" at the 2018 E Source Utility Ad Awards. Other entrants included Duke Energy, Georgia Power, Toronto Hydro and Southern California Gas Co.
One of the commercials from the campaign can be seen here.
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